BUSA 499 Capstone Presentation - Between a Pint and a Keg Overview Current External Environment Threat of New Entrants Low barriers to entry Low capital

BUSA 499 Capstone Presentation - Between a Pint and a Keg...

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Between a Pint and a Keg
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Overview
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Current External Environment Threat of Substitutes: High Over 5,000 breweries Other types of alcohol Rivalry: Intense Two big giants Thousands in Tier 2 Threat of New Entrants: Low barriers to entry Low capital requirements Product Differentiation Power of Suppliers: Low Products dependent on the industry Power of Buyers: Wholesalers - High Lots of product
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Current Internal Environment Tangible Resources o Financial o Technological o Physical Intangible Resources o Innovation o Brand Reputation Competitive Advantages
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SWOT Analysis Strength In-house production capabilities Dominant market position Weakness Lack of scale
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SWOT Analysis Opportunities Growing demand for crafts beer in US Asia-Pacific beer market Threats Regulations “Three Tier System”
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International Strategy Are focused more on the U.S.
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  • Spring '15
  • CatherinePratt
  • Business, Marketing, Brewing, Brewery, Current Internal Environment

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