100%(2)2 out of 2 people found this document helpful
This preview shows page 1 - 2 out of 4 pages.
11/12/14Case Study 2Ray Rice ControversyDeviance in the workplace has always been a prevalent issue in society, but as soon as it reaches the sports world the spotlights is intensified. News sources take sports deviance as an opportunity to capture a mass audiences attention for their company and the deviance is therefore put under a magnifying glass from the media, the league, the team that the player is associated with, as well as the sport in total. One of the most intriguing cases of sports deviance this year comes from Ray Rice, a former star running back for the Baltimore Ravens NFL football team.Professional sports teams, most evidently men’s football teams, has always been at the forefront of the news with deviances involving domestic violence. This year alone there has been a multitude of incidents in the NFL alone, such as Ray Rice and Adrian Peterson. In the case of Ray Rice, he is not the only subject being scrutinized for the incident, the NFL is also being probed for lack of proper investigation as well as their lack of punishment for the Raven’ running back. The Ray Rice incident pushed other sports deviance cases under the rug such as Tyler Phelps and his second DUI, Sports Business Daily says, that Phelps will be “mixed in the shuffle.” (Marketing Experts Believe Phelps Will Not See Major Sponsor Exodus Following Second DUI