Unit II Case Study - Running head UNIT II CASE STUDY 1 Unit II Case Study Columbia Southern University Business Policy and Strategy McDonalds Corp

Unit II Case Study - Running head UNIT II CASE STUDY 1 Unit...

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Running head: UNIT II CASE STUDY 1 Unit II Case Study Columbia Southern University Business Policy and Strategy McDonald’s Corp Burger King Holdings Yum! Brands, Inc.
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UNIT II CASE STUDY 2 Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
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UNIT II CASE STUDY 3 Advertising 4 0.28 3 0.21 3 0.21 0.07 Brand Name 0.09 4 0.36 3 0.27 3 0.27 Corporate Social Responsibility 0.04 3 0.12 2 0.08 2 0.08 Customer Service 0.07 2 0.14 2 0.14 3 0.21 Financial Position 0.05 4 0.20 2 0.10 3 0.15 Geographic Coverage 0.09 4 0.36 2 0.18 4 0.36 Innovation 0.04 3 0.12 3 0.12 2 0.08 Market Expansion 0.06 4 0.24 4 0.24 4 0.24 Market Share 0.09 4 0.36 2 0.18 3 0.27 Number of Locations 0.08 4 0.32 3 0.24 4 0.32 Price competitive 0.07 4 0.28 3 0.21 2 0.14 Product Quality 0.09 2 0.18 3 0.27 4 0.36 Public Image 0.06 2 0.12 3 0.18 3 0.18 Sales Distribution 0.05 3 0.15 3 0.15 3 0.15 Strategic Partnerships and Alliances 0.05 3 0.15 2 0.10 3 0.15 Total 1.00 3.38 2.67 3.17 Unit II Case Study
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UNIT II CASE STUDY 4 The main thing that I discovered is that after the research I had to rate the fast food joints higher than I thought. I do visit McDonalds and other fast food restaurants due to time constraints but I do not really like them so I thought that would affect how I would rate them. After doing the week one assignment and working on this one I realized that it is not how I personally feel but it is about their business strategy. From doing the competitive profile matrix it seems that they have a lot in common. They all have very recognizable brand names, pretty good
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  • Fall '09
  • JAMESHALLORAN
  • Business, BURGER KING, Fast food restaurant, Hamburger

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