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busproces3 - Wildwater Ltd Business Process Assignment ISDS...

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Wildwater Ltd. Business Process Assignment: ISDS 3100 – 1 Justin Wax Doug Harris Ben Hughes Thursday, April 03, 2008
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Executive Summary After meeting, our group decided on a company that offered a unique business process, one that included a multitude of tasks, and could be reorganized to add overall value to the enterprise. The company we choose is named Wildwater Ltd. To summarize, Wildwater Ltd. is a family owned whitewater rafting company that began in 1971 on the Chattooga River. Wildwater has developed into a premier outdoor adventure outpost. It offers guided raft trips down two rivers in Costa Rica, the Ocoee, Nantahala, Pigeon, Cheoh, as well as the beautiful Chattooga River. Wildwater has also expanded to giving whitewater, ocean, and flat water kayak and canoe clinics, high and low ropes courses, leadership development, lodging, overnight trips, Jeep tours, and catering. After looking at the entire business organization, we decided upon the white water rafting portion of the business enterprise. This is section of business unit, although already moderately efficient and effective in its processes, still contains areas that could be improved in terms of quality, time, and costs. Next, after deciding on the business process, we studied and examined established tasks that could be effectively revamped, which would make for a more efficient process structure. Further, we studied and examined the business unit by creating an overall outline of the tasks involved in the business, which helped in finding areas of improvement. Briefly stated, some of the areas of improvement we found were: the online registration of customers, email lists to promote customer return, a GPS mash up system to again help with first aid, and an efficient trip speech to cut costs. All of these improvements will be described in great detail in the paper. After finding areas of improvement in the business process, we created a second outline, which included the changes in the business process. Finally, we conclude with one of the key observations that IT throughout the reorganization process played a vital part in the reduction of inefficiencies. Process Description
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We chose to investigate the process upon which the business has built its reputation, white water rafting. We selected this aspect of the business because it is the “bread and butter” of the company. With more than a million rafting customers every year, each small improvement has a great deal of impact in terms of customer satisfaction and finances. We will examine the process of rafting, from making reservations to showering after the trip and returning home. In the process, we will pay particular attention to the event of an injury, for such an injury can be life threatening, and each advance in this area can save more than just money. The process objective, as stated by the company website, is to provide quality, safety, and service to Wildwater customers both on and off the river. Data Description
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busproces3 - Wildwater Ltd Business Process Assignment ISDS...

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