Pricing Strategies Quiz_ Principles of Marketing - BUS201_1000.pdf

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11/1/21, 5:12 PMPricing Strategies Quiz: Principles of Marketing - BUS201_10001/16Pricing Strategies QuizDueNov 7 at 11:59pmPoints15Questions15AvailableAug 16 at 12am - Dec 5 at 11:59pm4 monthsTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 113 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Nov 1 at 8:13pmTake the Quiz Again
11/1/21, 5:12 PMPricing Strategies Quiz: Principles of Marketing - BUS201_1000This attempt took 13 minutes.1 / 1 ptsQuestion 1Sam, a buyer for a small warehouse company, is looking topurchase a forklift from Caterpillar or Komatsu. He is looking for areliable, narrow forklift to fit between the warehouses’ smalleraisles and that is a lower price. Sam doesn’t need added-onservices; he is well-versed in using and maintaining largeequipment. He evaluates the forklift types and decides on aKomatsu. Sam chooses the Komatsu for its perceived reliabilityand it is $1500 less than the Caterpillar forklift. Which approachthat Komatsu took was a success for Sam as a customer?
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11/1/21, 5:12 PMPricing Strategies Quiz: Principles of Marketing - BUS201_10003/16Komatsu reduced the value added benefits and those benefitscompeted well head-to-head with Caterpillar’s value added benefitsKomatsu reduced its perceived costs enough to undercut itscompetitors perceived values

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Term
Fall
Professor
phillips
Tags
Marketing, Pricing, Komatsu

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