Table of contents:-Executive summary:-..................................................................................3Introduction:-.............................................................................................3Learning outcome 1.0 :- understand the operational and economic characteristics of hospitalityoperations:..1.1. Analyse the nature of different hospitality products and service area:-.....4-51.2 Evaluate the different influences affecting patterns of demand within hospitalityoperations:-.................................................................................51.3. Compare customers profiles and their differing expectations and requirements in respect of hospitalityprovisions...........................................61.4. Analyse factors affecting average spending power in hospitality business....7Learning outcome 2.0 :- understand product development within hospitality environments.2.1. Evaluate the key stages in product and a service development applied in a hospitalityoperations:-.................................................................................7-82.2. Analyse the features which contribute towards the customers perception of product andservices:-..................................................................................8-92.3. Assess the opportunities and constraints affecting product and services development in the hospitalityenvironment:-.................................................92.4. Evaluate different merchandising opportunities for hospitality products andservices:-........................................................................................................10Learning outcome 3.0 :- understand pricing and profitability concepts with hospitality operations.
3.1 Evaluate different methods of pricing taking into account additional pricingconsiderations:-..........................................................................................10-113.2. Assess the factors which affect revenue generation and profitability in hospitalityoperations:-..............................................................................11-12Learning outcome 4.0 :- be able to use appraisals techniques to analyse and improve operationalperformance.4.1. Apply different performance measures and appraisal techniques to individual aspects of hospitalityoperations, the product and the whole operations:-......13.4.2. Determine the effectiveness of different quantitative and qualitative appraisal techniques and theirapplication to hospitality operations:-...............144.3. Apply approaches to business analysis, evaluation and planning appropriate to hospitality operations,making proposals for action:-....................................14Conclusion :-.................................................................................................15References:-.............................................................................................15-16Executive summary
This research is going to examine about the overall operational context of the hospitality business fromdifferent perspectives, figuring and pros and cons of the hospitality business. In first part in the assignmentis described about the understanding of the economic and the operational characteristics of the business.In the second part of the assignment, the information is provided about development of the products within the hospitality environment. In further part is discussed about the pricing and profitability of the hospitalityindustry by referring different pricing models and revenue generating approaches. In the last and final, thedifferent appraisals techniques are applied which helps to analyse and improve the business performance.This overall assignment overview about the hospitality business will help in our personal and professionallife.
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Term
Spring
Professor
Hans
Tags
hospitality industry, Capella hotel, Cappella hotel