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06_Activity_1-Healx-case-BAAY.docx - The Business Model...

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The Business Model CanvasKey PartnersHealx’sPharma CompaniesUnited Kingdom’s NationalHealth ServiceKey ActivitiesTechnology that candetermine the exact diseaseand what medicine that hasto use using the personsbiological informationaccuratelyValue PropositionsBAIT:Rare-Disease in theemerging field ofpersonalized medicine.HOOK:Medicines that only Healx’scould provide or access.Customer RelationshipsMedicines for rare diseaseThat only works on specificgenetic profiles.Customer SegmentsPatients that has a rarediseaseKey ResourcesScience and Health careresourcesChannelsCollaborative EcosystemCost StructureMarketingInnovationInvestmentsIncentivesRevenue StreamsThey have transformation potential that exhibits four of the six features.
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