Chap0011 - Chapter 01 Research in Business Chapter 01 Research in Business Multiple Choice Questions 1 Which of the following is an example of a

Chap0011 - Chapter 01 Research in Business Chapter 01...

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Chapter 01 - Research in BusinessChapter 01Research in BusinessMultiple Choice Questions1. Which of the following is an example of a business decision maker? A. Politician's election consultantB. Church pastorC. Manager of a non-profit programD. Business manager of a consumer goods productE. All of the above2. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization. 3. The problem or opportunity that requires a business decision on the part of the decision maker is called a _____. 1-1
Chapter 01 - Research in Business4. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 5. The main purpose of a(n) _____ is to share company information and computing resources among internal audiences. A. decision support systemB. intranetC. extranetD. internetE. data warehouse6. A private network that uses Internet protocols and the public telecommunication system to share an organization's information, data, or operations the external suppliers, vendors, or customers is called a(n) _____. 7. The question, "Should we do business research?" is often stimulated by data from a(n) _____. 1-2
Chapter 01 - Research in Business8. Which of the following is not a possible source of business intelligence? 9. Recordings of public proceedings, speeches by elected officials, and information on agency web sites are all examples of business intelligence available from _____ sources. A. competitiveB. culturalC. governmentD. demographicE. technological

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