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Schade, L_M3_A2_LASA1 - Running head: SchadeL_M3_A2 1...

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Running head: SchadeL_M3_A21BUS480 Business TacticsModule 3 Assignment 2Laura SchadeArgosy University Inland – EmpireProfessor Dana Johnson
Schade,L_M3_A22Cummins Inc. is a company that consists of four complementary business units: Engine,Power Generation, Distribution and Components. “Headquartered in Columbus, Indiana,Cummins is a global corporation of complementary business units that design, manufacture,distribute and service engines and related components. Cummins serves customers inapproximately 190 countries and territories through a network of more than 500 company ownedand independent distributor locations and approximately 5,200 dealer locations.”(Cummins,2014) Their vision is “Making people’s lives better by unleashing the Power of Cummins.” Thiscompany takes pride in manufacturing their products and seeing that they serve the needs of theircustomers worldwide.Cummins has 12 service locations in California. One can find all the information onewould need at their website atin 2012, Cumminswas named one of the “World’s Most Ethical Companies” by Ethisphere Institute for the sixthyear in a row. This company honors its values: integrity, innovation, delivering superior results,corporate responsibility, diversity and global involvement. Cummins vision “Making people’slives better by unleashing the Power of Cummins” is a simple but ambitious statement thatguides its over 46,000 employees.This paper will analyze Cummins’s mission, vision and values. It will also look at theirstrategic goals and how they help or hinder achieving their goals. Another element will be a
Schade,L_M3_A23SWOT analysis, internal and external factors and influences. Does Cummins have a competitiveadvantage in the marketplace? Will they be able to compete in the international market? Whatare their strategies that allow them to succeed?COMPANY OVERVIEWCummins Inc. is engaged in the manufacturing of diesel and natural gas engines as wellas engine-related components. The company operates globally with major presence in the US. Itis headquartered in Columbus, Indiana and employs approximately 46,000 people as onDecember 31, 2012.Operations Include:Twelve (12) service center locations: Arcata, Redding, Sacramento, Bay Area,Fresno, Bakersfield, Ventura, Los Angeles, Inland Empire, Orange County, SanDiego, and Hawaii.Fleet of 140+ field service trucks for on-site repairs and maintenanceTransmission Rebuild Center in West SacramentoParts Distribution Centers in Bay Area and Orange County, CaliforniaTechnical Training Centers in Bay Area and Inland Empire, CaliforniaBusiness Operations and Core Competencies Include:Engine and power generation equipment salesSales and installation of diesel emission reduction technologyTransmission sales and serviceRetail parts salesWholesale parts distributionService of diesel and alternative fueled engines

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Business, Diesel engine, Cummins Inc, Cummins

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