Unformatted text preview: way - and to hell with what the hedge funds or other pay-me-now investors say. CEOs must get better at courting long-term investors - explaining their strategies, saying exactly what they intend to do, avoiding the temptation to sugarcoat. "There is so much pressure to hit your numbers," says Genentech's Levinson. "I've been very clear with Wall Street since 1995 that if we see an opportunity to make better drugs and more money down the road at a short-term cost, we will do that every time. And you need to know that's the kind of company we are." That's easier to do, of course, when you're a glamorous, fastgrowing little biotech. So it raises the question: Does the rest of corporate America have the moral fiber to defy the present, when needed, and focus on the future? And do shareholders have patience enough to support them? In other words, are they willing to be long-term greedy - or are they just greedy?...
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- Spring '07
- Fortune senior writer, sweatshop allegations, long-term way