HUTECH UNIVERSITY OF TECHNOLOGY ---- ASSIGMENT REPORT TOPIC: HUMAN RESOURCE MANAGEMENT HONG LEONG BANK VN Student : Đinh Minh Quyen Class : MBAOUM0314 1
I. INTRODUCTION: Hong Leong Bank Berthed ("Hong Leong Bank" or "Bank"), a public listed company on Bursa Malaysia, is a member of the Hong Leong Group Malaysia ("the Group"). Headquartered in Malaysia, the Group has been in the financial services industry since 1968 through Hong Leong Finance Berthed and since 1982 through Dao Hang Bank Ltd. in Hong Kong. Dao Hong Bank Ltd. has since been sold to another banking institution. Hong Leong Bank started its humble beginning in 1905 in Kuching, Sarawak, Malaysia under the name of Kong Lee Mortgage and Remittance Company and later in 1934, incorporated as Kong Lee Bank Ltd... In 1989, it was renamed MUI Bank, operating in 35 branches. In January 1994, the Group acquired MUI Bank through Hong Leong Credit Berthed (now known as Hong Leong Financial Group Berthed). This milestone saw the birth of Hong Leong Bank and in October the same year, Hong Leong Bank was listed on the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia). In 2004, the finance company business of Hong Leong Finance Berthed was acquired by Hong Leong Bank. With more than 100 years of banking knowledge and experience, Hong Leong Bank today has a strong heritage, leading market positions and a well-recognized business franchise and brand. In 2011, Hong Leong Bank completed the merger with EON Bank Group. The merger effectively transforms the Bank into a banking group of more than RM145 billion in assets and an expanded network of 329 branches nationwide. Today, Hong Leong Bank has over 300 Branches, Sales and Business Centers in Malaysia, Singapore, Hong Kong and Vietnam and a comprehensive range of alternate and electronic 2
channels including self-service terminals, Hong Leong Call Centre, Hong Leong Online, Hong Leong Phone Banking and Hong Leong Mobile Banking. The Bank is enlarging its regional footprint. In mid-2008, the Bank officially became the first Malaysian bank to enter the Chinese banking sector with a 20% strategic shareholding in Bank of Chengdu Co., Ltd... In December 2008, the Bank became the first and only Malaysian and Southeast Asian bank to be granted a license to incorporate and operate a 100% wholly-owned. I.1. Customer Service Charter: At Hong Leong Bank, we are committed to build a lasting and fulfilling banking relationship with you, our customer. We do this by embedding the concept of Hong Leong Bank’s Customer 1 st as our service strategy to serve with passion, putting our customers first in everything we do. In realizing our vision to be an outstanding financial organization, highly competitive and profitable, where people make the difference, our Customer Service Charter sets out our commitment in delivering a high standard of customer service. It outlines the type of service we aim to provide, how to contact us to provide feedback, particularly if our service is not up to your expectation and how you can assist us to better serve you. Your satisfaction of our service is very important to us.
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- Fall '14