COMSATS INSTITUTE OF INFORMATION TECHNOLOGY VIRTUAL CAMPUS ASSIGNMENT NO. 2 COURSE: Project Controlling & Monitoring CODE: PRM 704 Monitoring, Evaluation and Control are a necessity, not a luxury, for every organization. Much has been said and written about the subject and its importance both inside and outside the project environment is universally acknowledge. Yet, in practice, many projects run into difficulties that could have been prevented with an effective and dynamic monitoring, evaluation and control system in place. In your opinion what are the ten major reasons why FMCG organizations fail to develop effective monitoring, evaluation and control system for their projects? List them and discuss briefly. (*Corruption might be a reason, which is known to everyone so do not consider and count it.) Important strategic factors why FMCG organizations fail to develop effective monitoring, evaluation and control system for their projects. 1. They Don ’ t design or improve the sales process for better results 2. They Don ’ t move the Sales Management into the 21st century 3. They Don ’ t create more effective sales compensation plans 4. They Don ’ t develop or tweak their channel strategy 5. They Don ’ t add an effective inside sales approach to the existing sales toolkit (or improve the best / select tools) 6. They Don ’
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