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EEFE & IFE - Disclosure of eBay password spammer...

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Strengths EBay is the leading worldwide brand for online auctions Enormous marketplace and has more than 100 million registered users. Recognizable brand name Over 27,000 different categories The company capitalizes on the benefits of Customer Relationship Management (CRM). Buyers and sellers are required to register with the company. EBay collects data on individuals, Business to Consumer (B2C). The strong customer relationships are based on the Consumer to Consumer (C2C) business model. Strong relationships between buyers and sellers Weaknesses Nature of the eBay model does leave itself vulnerable to fraudulent activities. Fraud includes fake goods being marketed to unsuspecting buyers. Theft includes the selling of stolen goods. Technological malfunctions Illegal activities on site Spammers will send fake eBay e-mails that look like they are from eBay but they are not.
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Unformatted text preview: Disclosure of eBay password, spammer access to eBay account Opportunities Rapid growth in Internet use EBay purchased Skype Technologies for $2.6 billion in 2007 Acquisition of PAYPAL as a payment gateway Countries with emerging markets include China and India. Opportunities in existing markets, (Western Europe and the USA) still have many potential consumers that are still untapped Threats International competitors’ cultural advantage over eBay Attack by illegal practices is a threat; trigger an attack on the brand by unscrupulous individuals Uncontrollable costs like shipping charges and credit card charges are outside eBay's control Increase in online trading sites Rapid growth of Amazon.com Competition from other USA-based Internet companies when trading overseas...
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