Unformatted text preview: Disclosure of eBay password, spammer access to eBay account Opportunities Rapid growth in Internet use EBay purchased Skype Technologies for $2.6 billion in 2007 Acquisition of PAYPAL as a payment gateway Countries with emerging markets include China and India. Opportunities in existing markets, (Western Europe and the USA) still have many potential consumers that are still untapped Threats International competitors’ cultural advantage over eBay Attack by illegal practices is a threat; trigger an attack on the brand by unscrupulous individuals Uncontrollable costs like shipping charges and credit card charges are outside eBay's control Increase in online trading sites Rapid growth of Amazon.com Competition from other USA-based Internet companies when trading overseas...
View Full Document
- Spring '09
- Marketing, Customer relationship management, fake eBay e-mails, Strengths EBay