IFE_ST_MGT_MAK & TEDI

IFE_ST_MGT_MAK & TEDI - Strategic Management Case...

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Unformatted text preview: Strategic Management Case Study on EBAY Masood Ahmed khan Farrukh Hussain Siddiqui Mohammad Mohsin Talha Qadir M. Ahsan Masood Dated:- 17 Dec 08 MBA 4-B INTRODUCION Online auction Shopping website eBay Headquarters: Headquarters: eBay Inc. 2145 Hamilton Avenue San Jose, California 95125 Stock Symbol: EBAY (NASDAQ) Stock Symbol: EBAY (NASDAQ) History Pierre Omidyar started eBay in Sep05, aiming to find ways to profit from internet. Omidyar listed his broken laser Pointer firstly for sale on his website EBay is based in San Jose, California and was founded in 1995. It is an online auction site and millions of items are auctioned on eBay each day and eBay also owns Skype, PayPal and other companies. EBay is established in 30 countries. Proposed Vision Statement Our vision at eBay is provide an online business to enable anyone to auction practically anything. eBay visualize every thing to be worthier, it just requires our Portal to transact. Proposed Mission Statement eBays mission is to be the worlds most utilized and profitable trading post. Having bright and talented employees that are dedicated to serving both customers and communities, eBay provides the most technologically advanced, reliable, and secure trading platform available to anyone, anywhere, while always doing business & meeting moral standards. eBay areas of Operations IFE Matrix for EBay Z INTERNAL FACTORS Strengths WEIGH T RATE WTD. SCOR E 1 EBay is the leading worldwide brand for online auctions 0.09 4 0.36 2 Enormous marketplace and has more than 100 million registered users 0.07 4 0.28 3 Recognizable brand name 0.06 3 0.18 4 Deal in over 27,000 different categories 0.06 3 0.18 5 The company capitalizes on the benefits of Customer Relationship Management (CRM). 0.05 3 0.15 6 Buyers and sellers are required to register with the company. 0.04 4 0.16 7 EBay collects data on individuals, Business to Consumer (B2C). 0.05 3 0.15 8 The strong customer relationships are based on the Consumer to Consumer (C2C) business model 0.07 4 0.28 9 Strong relationships between buyers and sellers 0.06 3 0.18 Sr. # INTERNAL FACTOR Weaknesses WEIGHT RATE WTD. SCORE 1 Nature of the eBay model does leave itself vulnerable to fraudulent activities.fraudulent activities....
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IFE_ST_MGT_MAK & TEDI - Strategic Management Case...

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