strategy - Strategic planning Strategic planning is the...

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Strategic planning Strategic planning is the overall planning that facilitates the good management of a process. It provides the broad view of what you are doing and what is your direction (Janet, 1996, p.3). According to Janet (1996) it provides clear picture of what a person actually want to achieve and how to go about achieving it (p. 3). McNamara (1997) describes strategic planning as it determines where an organization is going over the next year or more and how it's going to get there. The word "strategy" comes from the Greek strategos , referring to a military general and combining stratos (the army) and ago (to lead). The primary tasks of strategic management are to understand the environment, define organizational goals, identify options, make and implement decisions, and evaluate actual performance. Thus, strategic planning aims to exploit the new and different opportunities of tomorrow, in contrast to long-range planning, which tries to optimize for tomorrow the trends of today (Drucker,1980, para 10). Ed Engle (n.d) said that Simplified Strategic Planning provides a straightforward process that helps already successful organization set a much clearer direction for the future. 1
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According to Bernhard(n.d) a simplified strategic planning provides a logical and timeless framework for analyzing industries, company's place in it, the goals need to meet in order to achieve strategic objectives. Lowe (n.d) said that Simplified Strategic Planning provides a framework for creating direction in a way that moves away from guesswork and toward intelligent selection. The end result is a destination of choice, not chance. The strategic aspect of planning implies a structured process, creative thinking, teamwork, and flexibility plus one very important catalyst. (educause, 2005, p.1). Strategic planning is: "a continuous and systematic process where people make decisions about intended future outcomes, how these outcomes are to be accomplished, and how success is to be measured and evaluated (Industry Canada ,2003)." Strategic planning will help: capitalize on strengths, overcome weaknesses, take advantage of opportunities, and 2
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Defend against threats to the organization (Industry Canada, 2003). According to (Industry Canada, 2003) it is often viewed
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This note was uploaded on 01/16/2009 for the course MANGMENT 123 taught by Professor Ameri during the Spring '09 term at 東京大学.

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strategy - Strategic planning Strategic planning is the...

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