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Unformatted text preview: that pass product tests are market tested. Tose that pass the market tests are turned over to normal channels to be introduced as new products. Based on market-place Feedback collected by the Marketing InFor-mation System, improvements are continually made. Initial Screen Idea Generation Secondary Screen Testing Prototype Selection Product Introduction...
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This note was uploaded on 01/16/2009 for the course ARTL 100G taught by Professor Demers during the Fall '08 term at USC.
- Fall '08