New Product Development System

New Product - that pass product tests are market tested Tose that pass the market tests are turned over to normal channels to be introduced as new

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Figure 2-1 New Product Development System Tose ideas which ft within the goals oF company plans pass through. Many ideas are generated From di±erent sources during this phase. Te New Product Development Committee evaluates and selects the most promising ideas For prototype development. Te prototypes are evaluated For product and fnancial as well as market viability. Tose prototypes
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Unformatted text preview: that pass product tests are market tested. Tose that pass the market tests are turned over to normal channels to be introduced as new products. Based on market-place Feedback collected by the Marketing InFor-mation System, improvements are continually made. Initial Screen Idea Generation Secondary Screen Testing Prototype Selection Product Introduction...
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This note was uploaded on 01/16/2009 for the course ARTL 100G taught by Professor Demers during the Fall '08 term at USC.

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