Universal Marketing Structure Map

Universal Marketing Structure Map - 1 2 Th e purpose of the...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1 2 Th e purpose of the Signature (which is comprised of the name, logo and slogan) is to give identity to the commu- nication and further the re- lationship between the target audience, the product, and the company so the prospect is comfortable buying. 1. Target Audience 2. Communication Goals 3. 7 Building Blocks 4. Media 5. Return on Investment Headline Universal Marketing Structure Map Since 5 times more people, or 83.3%, only pay atten- tion to the headline, it should contain (1) the main points expressed as unique benefi ts , (2) a hook to interest the reader to take further action, (3) the name of the company and product (unless they are to be separated). Body Text 3 4 5 6 7 Close Th e Close should (1) Solicit a Buying Action, (2) Tie-in with the Headline, (3) End the communication, and (4) Contain a Marketing In- formation System code so the success of the communication can be measured....
View Full Document

Ask a homework question - tutors are online