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Chapter 1 Powerpoint MRKT 317 part 1 and part 2

Chapter 1 Powerpoint MRKT 317 part 1 and part 2 - Wider...

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Chapter 1 Tuesday, January 13, 2009 2:22 PM Audio recording started: 2:04 PM Thursday, January 15, 2009 Product Manager is responsible for: 1. Name 2. Package 3. Customer 4. Channel 5. Promotion 6. Development 7. Advertising Product manager will NOT decide dropping or adding products Product manager deals more with PRICE Marketing managers deal with CAMPAIGN PRODUCT MANAGER Narrow Focus Short Run Tactics MARKETING MANAGER
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Unformatted text preview: Wider Focus Long RunStrategy Product Day to Day activity Market Function Advantages and Disadvantages Centrali zed Takes longer to get something done Only one person is responsible for the product Function is decentralized Customers have similar needs Marketing Organization: Toy Manufacturer Easy with more products THREE DIFFERENT STRUCTURES PRODU CT MARKE T FUNCT IONAL...
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