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Unformatted text preview: Wider Focus Long RunStrategy Product Day to Day activity Market Function Advantages and Disadvantages Centrali zed Takes longer to get something done Only one person is responsible for the product Function is decentralized Customers have similar needs Marketing Organization: Toy Manufacturer Easy with more products THREE DIFFERENT STRUCTURES PRODU CT MARKE T FUNCT IONAL...
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This note was uploaded on 01/16/2009 for the course MRKT 317 taught by Professor Hou during the Spring '09 term at Minnesota Colleges.
- Spring '09