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Our strategy Marketing.docx - Potential Rivals and...

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Potential Rivals and SubstitutesNorth America is dominating the market of Fitness App due to the awareness of thepeople towards health. High consumption rate of smartphone and support of twodeveloped countries is pushing the market of fitness app to grow. Asia Pacific is one ofthe biggest manufacturers of smartphones and tablets and is expected to grow at rapidrate. Countries like China and India are under developing phase and also heavydemand generator for the smartphones and tablets. As the awareness of the peopletowards health are increasing, demand for fitness app market is expected to risesharply.The key players in the market of App development are- Motorola Mobility LLC (U.S.),Grandapps (U.S.), Fitbit (U.S.), MyFitnessPal Inc. (U.S.), Azumio (U.S.), Under Armour(U.S.), ASICS (Japan), Appster (Australia), WillowTree, Inc. (U.S.), Dom and Tom Tom(U.S.) among others.Our Strategic AdvantagesInitial Competitive AdvantagesOne-off app inculcating various features other competitors don’t have thus enabling usto have an upper hand in the app-market. Features include:a)Instant Food Analysis using Device Camerab)Comparative system to identify best hotel serving similar analyzed foodc)Detailed nutritional values for analyzed food based on international healthstandardsd)Warnings on Allergen information as per user inpute)

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Term
Fall
Professor
anand
Tags
Nutrition, Personal life

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