Research Methods- Exercise #4

Research Methods- Exercise #4 - Exercise 4 Questionnaire...

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Exercise # 4 Questionnaire Construction Survey research is a popular communication research method appropriate for making descriptive studies of large populations. Communication researchers use surveys to measure knowledge, perceptions, feelings, self-reported behaviors, dispositional states and traits, and communication networks. The goal of this exercise is for you to understand how to construct a questionnaire and how the survey itself affects reliability and validity of the data. Refer to chapter 8 and to the in-class handout if you have questions. For each of the following open-ended questions, construct a closed-ended question that could be used in a questionnaire: a) Can you describe how members of your family typically communicate with each other? Members of my family usually communicate with each other by holding family meetings. [ ]yes [ ]no b) How do you feel about television programming targeted to children? Targeting children through television programming is…
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This note was uploaded on 04/15/2008 for the course CO 259 taught by Professor Herbeck during the Fall '08 term at BC.

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Research Methods- Exercise #4 - Exercise 4 Questionnaire...

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