AEM 437 Final Report Widetronix

AEM 437 Final Report Widetronix - Fall Spring 08 08 Final...

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08 Fall A E M   4 3 7 :   I n n o v a t i o n   S t r a t e g y Team 9: Jarett Banks Chris Hilbert Fazeel Khan Preston OConnell Spring 08 Final Report
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Table of Contents Strategic Vision. ................................................................................................................. 3 Business Objectives. .......................................................................................................... 6 Market Identification. ........................................................................................................ 8 Challenges. .......................................................................................................................... 9 Business Model. .................................................................................................................. 9 Intellectual Property. ....................................................................................................... 13 Industry Context. ............................................................................................................. 14 Technology Life Cycle and the Need to Continually Innovate. ................................... 15 Recommendation. ............................................................................................................. 16 2
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Strategic Vision Widetronix, Inc. is a manufacturer of high voltage Silicon Carbide (SiC) epiwafers and other power conversion devices. They use a unique in-house, proprietary epitaxial process to custom make epiwafers for their potential clients. Widetronix is a Cornell based team with scientists and other early stage entrepreneurs working together to further advance the use of the innovative Silicon Carbide substrate. In terms of funding and research, Widetronix originally used research conducted at Cornell University and a grant from the Department of Defense to jump start their initiative. Widetronix is funded by a phase II Navy STTR and is seeking $1M in debt and equity capital, as well as a few grants. Funds will be used to purchase and operationalize a SiC reactor, expand the technical and sales team, and continue development work on specialized SiC power devices. The firm consists of two major projects, with the first initiative being the manufacturing of Silicon Carbide Epiwafers. This project originally began as a research and development exercise at Cornell University. The team, conducting research through the university, was attempting to discover a novel concept, or in the words of John Greene, “research for research’s sake.” The funding for this project was established through the Navy, and with help from Cornell, Widetronix was able to create a unique process to harness the Silicon Carbide substrate. This isotope discovery provided a new technological opportunity for Widetronix because it has never been done before. This brand new combination allows for a larger yield and a lower heating potential for the wafers, allowing for a cheaper wafer and more customizability for their clients. This gave Widetronix an enormous competitive advantage over its major competitors, because 3
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This note was uploaded on 01/21/2009 for the course AEM 4370 taught by Professor Leiponen,a. during the Spring '08 term at Cornell University (Engineering School).

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AEM 437 Final Report Widetronix - Fall Spring 08 08 Final...

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