241 component 3 - Promotional Tactic One The product we...

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Promotional Tactic One The product we want to promote is the wine tasting banquet in New York City. As stated in the product part of this component, the event will consist of a presentation by a wine connoisseur, who will give a basic overview into what goes into producing wines, and what to look for when tasting different wines. This will be followed by the actual wine tasting event, where guests will be invited to sample different wines from the surrounding regions, in addition to the Rusty Red wine and Rusty Red Reserve. This will be followed by a three course dinner, with live music and dancing. During dinner Mr. Lizzio will make a speech where he will talk about his inspiration for Rusty Red and The Rusty Red Foundation in the effort to encourage guests to make donations. To invite guests to this event Mr. Lizzio can use his extensive repertoire of former lacrosse teammates and other Cornell alumni. He has a large array of contacts and there is a possibility that some of these contacts could invite other people they know in order to spread the word about Rusty Red and The Rusty Red Foundation. The target market for the event is a small select group of people, so it makes sense to contact them directly. We believe it would be most effective to contact them via mail, as this gives the event a sense of legitimacy. The Cornell Club can host up to 200 people, and we think this is a satisfactory number to be aiming for. If the banquet is a huge success it could become an
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241 component 3 - Promotional Tactic One The product we...

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