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Unformatted text preview: • Who are you targeting and will enough people buy your product • What is the value proposition (what does the customer get and how much will they be able to spend on the product) • What position do you need and how are you going to get it • Will projected volumes and margins justify the investment (finance and accounting skills come in) • Finalize marketing mix & implement – the importance of implementation skills • Product • Price • Promotion • Distribution • Follow-up • Measurement – efficiency • Measurement – efficiency • Corrective action 15/09/2008 14:09:00 • 15/09/2008 14:09:00 •...
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- Fall '07
- Marketing, Develop Business case, MKTG class notes, products positioning strategy