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Unformatted text preview: Function is decentralized Customers have similar needs Marketing Organization: Toy Manufacturer Easy with more products THREE DIFFERENT STRUCTURES PRODU CT MARKE T FUNCTI ONAL Changes Affecting Product Management 1. The Web 2. Data Explosion 3. Increased Emphasis of Brands 4. Changing the balance of Market Power 5. Increased importance for retaining customers, programs 6. Global competition increases...
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This note was uploaded on 01/23/2009 for the course MRKT 317 taught by Professor Hou during the Spring '09 term at Minnesota Colleges.
- Spring '09