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Unformatted text preview: Function is decentralized Customers have similar needs Marketing Organization: Toy Manufacturer Easy with more products THREE DIFFERENT STRUCTURES PRODU CT MARKE T FUNCTI ONAL Changes Affecting Product Management 1. The Web 2. Data Explosion 3. Increased Emphasis of Brands 4. Changing the balance of Market Power 5. Increased importance for retaining customers, programs 6. Global competition increases...
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- Spring '09
- Marketing, Product Manager, marketing manager, PRODUCT MANAGER MARKETING, products Product manager, Advertising Product manager