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Question 1 1 / 1 pts Which of the companies in the following examples, Groupon, TiVo, or major telecommunication companies, adopted the practice of strategic positioning? - After the launch of Groupon, a daily deal service, hundreds of imitators were launched within two years.- After TiVo invented digital video recording (DVR), major cable and satellite companies offeredtheir own versions of DVR that appear and function similarly.- Major telecommunication companies all started digging up ground and laying webs of fiberglass to meet the growing demand of network bandwidth around the same time.- None of these companies illustrate the practice of strategic positioning in these examples.Correct!Question 2 1 / 1 pts Skip to question text.Please match each concept of source of competitive advantage toone and only oneexample.brandWant to buy a book? Go to Amazon.comeconomies of scaleApple's dominance of smartphone and tablet markets allows it to lock up 60% of the world's supply of advanced touch-screen displays.switching costsA shopper whose grocery list has been entered into FreshDirect is unwilling to try a competing business.differentiationPandora, an online music service, provides accurate recommendation of new music to listeners thank to its unique music categorization scheme.Correct! brandCorrect! economies of scaleCorrect! switching costsCorrect! differentiation
Question 3 1 / 1 pts Skip to question text.Although Google’s patented PageRank search algorithms are fast and efficient, Microsoft, Yahoo! and others now offer their own noninfringing search that presents results with an accuracy that many would consider on par with PageRank. This example serves to illustrate that - fast-following smaller firms are always ready with newer and possibly superior products.- customers of technology companies are becoming increasingly savvy and more demanding.- the open source nature of technology ensures that no firm can expect to monopolize a market.- firms need to employ increasingly stringent intellectual property norms to guard against infringements from smaller, competitive rivals.- Even if an innovation is patentable, that doesn’t mean that a firm has bulletproof protection.Correct!Question 4 1 / 1 pts In terms of the information system used by Zara, which of the following forms the data component of the information system? - data collected from customers at Zara stores- data collected from POS system- data collected from unsold items in Zara stores- all of the others are part of the data components of Zara's information system.