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Week 5 - Thurs

Week 5 - Thurs - Com Std Week 5 Thursday 2:59:00 PM First...

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Com Std Week 5 - Thursday 03/11/2005 17:59:00 First time taking notes on a laptop here, so bear with me… Grades Get back a week from today Modified straight scale Mass Media     20th Century = Age of mass communication Mass media Creation of electronic media Continued into 21 st  century Mass Media central to our lives Wake up to radio Dress to morning news Eat breakfast while reading newspaper o Less and less with our youth Listen to music on way to school At school, read books, computers, email Read book at bedtime Weekend: movie or two Media activities consume 1/3 of our day o Secondary media Ex: listen to music while doing other stuff TVs o More people have TVs than people have phones o TV on in avg American household 8 hrs a day o Majority of USA households have more than one TV set o Our class 1 person from house w/o TV Religious Almost everyone w/ more than 1 TV Lots w/ more than 4
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Functions of Mass Media 03/11/2005 17:59:00 What needs do they serve?
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Individuals and society Content vs. Medium Functions Content functions o Where the specific content of the medium is key o Ex: newspapers Guide voting around election time So:  vote-guiding function of newspapers = content o Ex: weather news on TV guiding how you dress Specific content guides clothing choice Medium functions o Tied to general nature of the medium or conditions of that medium’s  use o Ex: mating function of movies Place for a date Provide basis of convo on date Theater – become “friendly” Content largely irrelevant -> medium function Nature of theater and experience that is central o Ex: 1930’s – radio Brought families together at the end of the day Content not important
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Manifest vs. Latent functions Some functions are obvious, others hidden Manifest function o Obvious function Latent function o Hidden function Ex: couple listening to news on radio o Manifest function: find out what’s happening in the world o Latent function: couple listens to the radio in the morning so they don’t  have to talk to each other o Ex: TV used in families as a safety thing
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