article 4 - The interesting title to this article caught my...

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Summary- The author talks of the increasing relevance of pursuing a business degree in the field of arts. He talks about his own childhood of learning poetry from his parents, then pursuing a major in comparative literature at Harvard, and then moving on to go to the Stanford Graduate School of Business. He rose to vice president at General Foods, worked for Jell- O turning around the company in its worst times, and is now Chairman of the National Endowment of the Arts, making full use of both his business and liberal arts education, along with his business experience. Personal-
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Unformatted text preview: The interesting title to this article caught my eye as I searched the Factiva database. A ‘poet in the supermarket’ fittingly titles this article by Gioia, the Chairman to the National Endowment of the Arts. The man rose from a poverty level childhood having uneducated parents, to pursuing a business degree at Stanford, and moving further on to turn around Jell-O Company and saving it from going bankrupt. A poet is a person with a liberal arts background, and to see an artist thriving as the author is doing in the business field is a major feat in itself as I think....
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