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. . Exh ibit 4 Women’s Appar e lValue Chain a d apted o m rm atio n fro m IBM, App a r el M a nufa cturin g I n dus try te m ber 20 02 Br a n d in g P rod uc t De sig n B uyi ng P rod u c tion Ch an n e l Ma rk e tin g D istribut ion R e tail S a le s B u ild and ma n ag e br ands Re s ea rch tr e n ds an d cr ea te ne w de sig ns S our c e ra w ma terialsor lo cate ma n u fa c tu re rs tha tma ke al l or pa rtof th e fini sh e d pr o duc t Cu tfa b ric S ew and p re ss
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Unformatted text preview: As sem b le ga rm e n t P erfor m fina l fi n ish in g D e ve lop pr om ot ion al stra te g ie sfo r re ta ilch a n n e l pa rtn e rs S e llprodu cts in to re ta il ch an n e l Di strib u te a p p are lto re ta il out lets O p e ra te re tail De term in e pr o duc tmi x D eve lop m arke tin g and m ercha ndi sing st ra teg ies S e llpro duc tsto c o ns um ers A Brief, Sep info fr...
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  • Spring '06
  • Staff
  • Economics, Trigraph, reta il, reta il cha, ma teria ls, ma ke allor

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