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Week 9 - Thursday NO AUDIO

Week 9 - Thursday NO AUDIO - Week 9 Thursday 11:28:00 PM...

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Week 9 - Thursday 16/04/2008 01:28:00 Television (cont.) Independent Station     o Not owned by a network and not affiliated with a network o All programming is locally-produced or syndicated UHF vs. VHF Stations o VHF = Channels 2-13 Very High Frequency Reach a greater area Lower channel numbers on cable o UHF = Channels 14-60 Ultra High Frequency Most Pervasive of the Media     o It’s everywhere! o Dominant leisure-time activity o Argued: .: Most Powerful  of the Mass Media o Biggest audiences of the mass media     Has to appeal to the Lowest Common Denominator Aim low so you don’t go over anyone’s head o However, Audience has been splintering  somewhat Multiple TV home    
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.: You’ve got families divided, watching their own shows,  so you don’t need shows that appeal to everyone Show can be successful with fewer viewers now Cable brings specialization TV Today o Taste     You hit the LCD by making sensationalistic shows, but they can  end up being of questionable taste (like talk shows) o Reality Shows     Very hot in the last 3-4 years Tended to attract younger audiences Less expensive Good for product placement Downsides Difficult to get a show to last a long time These were killing sitcoms, so people were wondering whether  scripted shows would last o
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