Week 9 - Tuesday NO AUDIO

Week 9 - Tuesday NO AUDIO - Week 9 Tuesday 11:29:00 PM...

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Week 9 - Tuesday 16/04/2008 01:29:00 Radio (cont.) Narrowcasting and Format broadcasting (cont.) o Choosing material based on intended audience Telecommunications Act of 1996 o Deregulatoin Taking old regulations away Took away limits on how many radio stations and one entity  could own Result… Consolidation     o More radio stations in fewer hands o Ex: Clear Channel owns about 10% of all radio stations in the U.S. o Changed nature of radio Programming comes from people 1,000s of miles away o Homogenization Became a lot the same everywhere Hear the same music all over the nation Not helped by the closing down of lots of pirate stations o Smaller and smaller playlists Average radio stations has about 2 or 3 dozen “currents” Internet Radio    
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o Offers the diversity found in the “old days” o Counters time and space restrictions     You can listen anywhere in the world You can archive a program and listen to it later o 1. Internet Only Stations o 2. Simulcast Stations
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