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Unformatted text preview: Week 9 - Tuesday 16/04/2008 01:29:00 ← Radio (cont.) • Narrowcasting and Format broadcasting (cont.) o Choosing material based on intended audience • Telecommunications Act of 1996 o Deregulatoin Taking old regulations away Took away limits on how many radio stations and one entity could own Result… • Consolidation o More radio stations in fewer hands o Ex: Clear Channel owns about 10% of all radio stations in the U.S. o Changed nature of radio Programming comes from people 1,000s of miles away o Homogenization Became a lot the same everywhere Hear the same music all over the nation Not helped by the closing down of lots of pirate stations o Smaller and smaller playlists Average radio stations has about 2 or 3 dozen “currents” • Internet Radio o Offers the diversity found in the “old days” o Counters time and space restrictions You can listen anywhere in the world You can archive a program and listen to it later o 1. Internet Only Stations o 2. Simulcast Stations Radio stations on the air that broadcast on the internet...
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This note was uploaded on 04/15/2008 for the course COMM 10 taught by Professor Suman during the Fall '08 term at UCLA.
- Fall '08