Week 10 - Thursday NO AUDIO

Week 10 - Thursday NO AUDIO - Week 10 Thursday Last Class...

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Week 10 - Thursday 16/04/2008 01:30:00 Last Class! Advertising Magazines     Specializtion     o Gives advertisers a narrow type of people to advertise to Newspapers     Local businesses seeking general audiences     TV     18-49 year olds     o Buy more of the stuff advertised on TV o Gonna be around longer o Family = Good     Gonna buy more Older => More likely to live alone Delivers up viewers to advertisers o Programming is used simply as bait Spot advertising, using a scatter plan     o Take a bunch of spots and you scatter them all over a bunch of  programming
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Sponsored Ads     o Saw most in the early days of TV o One advertiser that would totally sponsor a show All ads would be for that advertiser o Gave the one company too much control over the programming But content of media is still influenced very heavily by  advertising, even so Norm = 30 sec National Advertisers     o Very dependent on networks Allows them to reach the whole nation in one fell swoop Radio Supplementary advertising medium Ads are also seen in many other places Product Placement Direct Mail Billboards Benches Skywriting Pens and Pencils Leaflets Yellow Pages
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