Week 8 - Tuesday NO AUDIO

Week 8 - Tuesday NO AUDIO - Week 8 Tuesday Substitute prof...

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Week 8 - Tuesday 16/04/2008 01:35:00 Substitute prof today News Selection     Newspapers cover 10% of stories available TV covers 2% of stories available How do they decide what gets covered? Agenda-Setting Deciding what’s important enough to be in the news Doesn’t tell you  what  to think Tells you what to think  about Mirror Analogy Reporters are reflecting the world exactly as it happens Not accurate o Some  selection has to occur o Journalists also have their own biases Gatekeeper Anyone who has any influence on what’s reported, printed, shown, etc. Nowadays, role of gate-keeper is diminishing with the use of the internet Factors Within the Story
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1. Discreet Event o News has to cover an event, not complex concepts or issues o Ex: Confrence about the origin of the universe, not the concept of the  origing of the universe o Pseduo-event Something created for the specific purpose of being covered Ex: Press conference Ex: Presidential candidate goes to a school so the media can  cover it 2. Timeliness o Things that are happening right now o Old news is not attractive 3. Drama o Stories that have a beginning, a middle, and an end o Story has a narrative structure o Ex: Kidnapping -> Kid gets found o Ex: Court case 4. Conflict o Ex: UCLA vs. U$C o Something that has an antagonist (U$C) o Ex: Bush vs. Kerry o Sometimes journalists  create  the conflict Ex: Presidential Debates
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Journalists focus on who won and lost, rather than issues 5. Unusual o We want stuff that’s new and different o Ex: Man bites dog 6. Proximity o Stuff that’s closer to us o Ex: Kitty in a tree o Changing a little cuz of technology so we can get news from farther 7. Personalized o Ex: Story about celebrity o People like to connect to characters in media o Leads to idea that “Names make News” 8. Visuals o Stuff without visuals won’t hardly even make news o Ex: Tomato-truck crash Orginizational Factors 1. City Bias o Put resources in big cities => News in big cities is covered more o
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Week 8 - Tuesday NO AUDIO - Week 8 Tuesday Substitute prof...

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