4 Ps of marketing - Running Head 4 Ps of marketing Zakiya Green 4 Ps of marketing Small Business Management 3 Instructor James Garvin Running Head 4 Ps

4 Ps of marketing - Running Head 4 Ps of marketing Zakiya...

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Running Head: 4 Ps of marketing Zakiya Green 4 Ps of marketing Small Business Management - 3 Instructor: James Garvin May 26, 2015
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Running Head: 4 Ps of marketing Brick-and-Mortar Store is the traditional physical store from which businesses have historically operated. There are five key factors in selecting a location they are customer accessibility, business environment conditions, site availability and cost, entrepreneur’s personal preference, and resource availability “The choice of a good location is much more vital to some businesses than others” (Longenecker, Petty, Palich, & Hoy, 2012). Customer Accessibility consists of Customer convenience (high traffic), Access by targeted customers (niche market) and a voidance of shipping costs. Customer accessibility is also important because “Rarely will
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