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Running Head: 4 Ps of marketingZakiya Green4 Ps of marketingSmall Business Management - 3Instructor:James GarvinMay 26, 2015
Running Head: 4 Ps of marketingBrick-and-Mortar Store is the traditional physical store from which businesses have historicallyoperated.There are five key factors in selecting a location they are customer accessibility,business environment conditions, site availability and cost, entrepreneur’s personal preference,and resource availability “The choice of a good location is much more vital to some businessesthan others” (Longenecker, Petty, Palich, & Hoy, 2012). Customer Accessibility consists ofCustomer convenience (high traffic), Access by targeted customers (niche market) and avoidance of shipping costs. Customer accessibility is also important because “Rarely will