17097Chapter_01 Overview of International Business.ppt -...

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chapter 1an overview ofinternationalbusiness
1-2Chapter ObjectivesDiscuss the meaning of international businessExplain the importance of understandinginternational businessIdentify and describe the basic forms ofinternational business activitiesDiscuss the causes of globalizationComprehend the growing role of emergingmarkets in the global economy
1-3The Business of the Olympics
1-4The Business of the OlympicsIntense reflection of international businessGovernment of games by IOCCompetition for hostingRevenue sources for the OlympicsBroadcast rightsCorporate sponsorships
What Is InternationalBusiness?
1-5

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Term
Spring
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