Unformatted text preview: little faster and more exciting, I wouldn’t be able to drive that on a day-to-day basis, It’s just too small not to mention it’s worth about $120K. Many people feel the way I do, yes the 911, Carrera, or even the 918 are awesome looking and fast, but they’re not practical by any means. This creates a small market for Porsche to sell in. The Cayenne and Panamera are different creations. Though they are high-end vehicles still, they aren’t the cliché Porsche. These may not be appealing to people in the lower end cheaper market, but to someone who is well off with money and looking for a comfortable every day driver that also performs on the high end. These two vehicles keep Porsche not only profitable, but notable in more than one vehicle market....
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- Spring '14
- Marketing, Porsche, luxury/ supercar brands, sports car thrill, end cheaper market, Porsche logo.