operations management assignment final.docx - Table of...

Table of Contents
Executive Summary
1.1 Analysis the nature of different hospitality product and service areas.
1.2 Evaluate the different influences affecting patterns of demand within hospitality operations.
1.3. Compare customer profiles and their differing expectations and requirements in respect of hospitality
provision.
1.4 analysis factors affecting average spending power in hospitality businesses
Learning outcome 2: Understanding the product development within the hospitality environment
2.1 evaluation of the key stages in the products and service development
2.2 Analysis of the features contributing towards the customers’ perception of products and service
2.3 Opportunities and constrains affecting product and service development
2.4 Various merchandising opportunities for the hospitality services and products
Learning outcome 3: Understanding pricing and profitability concepts in the hospitality operation
3.1 Different methods of pricing considerations
3.2 Factor affecting revenue generation and profitability in hospitality industry
Learning outcome 4: Using appraisal techniques to analyze and improve hotel’s operational performance
4.1 Use of different performance measure and appraisal techniques
4.2 Effectiveness and drawbacks of different qualitative and quantitative appraisal techniques
4.3 Application of approaches appropriate for hospitality operation
Conclusion
References

Executive Summary
In the assignment, an overall context of the hospitality industry is discussed. Here, the hospitality
industry is discussed from different perspectives, figuring out different pros and cons of the
hospitality business. In the first part of the assignment, overall understandings of the economic
and operational characteristics of hospitality operations are discussed. In the second part, an
understanding of the product development within the hospitality environment has been
developed. Here, it is cleared that sustainable tourism may be identified as one of the effective
attempts to generate employment for the people but it creates minimal impact on the culture and
the environment of the country or respective region. In the third part, the overall understanding
of the pricing and profitability concepts in the hospitality operation are clearly discussed by
referring different pricing model and revenue generation approaches. In the fourth and final part
of the assignment, different appraisal techniques are applied to analyze and improve hotel’s
operational performance. Whatsoever, throughout the paper the readers will get a clear overview
about the hospitality industry, which will help them in their personal and profession life.

Asia’s Favorite Luxury City Resort Set in 15 acres of lush greenery just minutes from the vibrant
Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban
retreat whether travelling for business or leisure. Shangri-La Hotel offers a collection of 792
luxurious guestrooms, including elegant suites with beautiful views of the city or the tranquil
gardens. The premier selection suites are located on the top five of the 28 floors. The only hotel
that sits within beautiful lush gardens also offers extensive meetings facilities and large
ballrooms that can accommodate up to 1,800 people. A range of leisure facilities is also
available, such as an outdoor pool, an executive private lounge, fully equipped health club, a