1632382568-2820.docx - Senior High School Principles of...

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Principles ofMarketingProduct,Services, andExperiencesSenior High SchoolWriter:MARK JOSEPH V. SANGIL,DBAMT-I SHS IN APALIT (Stand Alone I),Cluster VIEditors:JANE P. VALENCIA, EdD –Math/ABMSupervisor CHAIRMANMARK JOSEPH V. SANGIL, DBA– MT- IGRACELA R. LABOS- MT-I
What I Need to KnowThis module was designed and written with you in mind. It ishere to help you master the subject Principles of Marketing. Thescope of this module permits it to be used in many differentlearning situations. The language used recognizes the diversevocabulary level of students. The lessons are arranged to followthe standard sequence of the course. But the order in which youread them can be changed to correspond with the textbook youare now usingAfter finishing this module, you are expected to:Define the characteristicsandhighlightthedifferenceamongst products, services and experiences.Discuss the usefulness of product, service and experience.Identify and discuss the Product Life Cycle (PLC).Apply product, service and experience model to formulatestrategies in the community setting.What I KnowDirections:Choose the letter of the correct answer. Write theletter that corresponds to your answer on a separate sheet ofpaper.1.Is anything offered for sale by a firm to buyers to satisfytheir wants and needs.
2.It includes the brand name, features, packaging and quality level.
1
d.Core product2
3.They are goods that are purchased for personalconsumption and/ or for household use.
4.These are products that are purchased frequently, areusually inexpensive, and do not require much purchaseeffort and evaluation.a.Convenience goodsb.Shopping goodsc.Specialty goodsd.Unsought goods

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Term
Spring
Professor
Crotter
Tags
Product life cycle management, C Specialty goods

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