Psyc 103 Lecture 8

Psyc 103 Lecture 8 - Psyc 103 Lecture 8 10/17/2007 1:04:00...

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Psyc 103 Lecture 8 17/10/2007 15:04:00 Conditioned response still decelerate quickly without US But if the US is reinstated the CS+US will accelerate quicker and just the CS will  decelerate slower Classical conditioning applications Advertising o CS (products) is linked to UCS(attractive person) and produces a  pleasant emotional response (CR and UCR) Phobias-intense and unrealistic fear of some specific object or situation o Conditioned emotional response (CER): emotional response that is  linked to a previously non-emotional stimulus by classical conditioning o Desensitization: reducing fear or anxiety by repeatedly exposing a  person to the emotional stimuli while the person is deeply relaxed Systematically sensitization- slowly take steps to get rid of fear  (more expensive, but more people come back the next day)
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Psyc 103 Lecture 8 - Psyc 103 Lecture 8 10/17/2007 1:04:00...

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