Carnival paper

Carnival paper - Company Information Carnival Corporation...

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Company Information Carnival Corporation & plc (CCL), by passengers carried, is the largest cruise line in the world (Carnival Facts). Founded in 1972, the large company has headquarters in both Miami, FL and London, England and services North America, the United Kingdom, Germany, Spain, southern Europe and Australia (Corporate Information). CCL carries approximately 3.6 million passengers annually and it employs approximately 39,500 people around the globe (Carnival Facts). This company was chosen because of its well known name in the travel and leisure services industries. The large amount of employees, recognition as a leader in cruise lines and world wide accessibility make CCL a company with a large impact on its industry and the lives of travelers. Carnival Corporation & plc’s mission is to “deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea” (Mission and History). CCL is “the worlds most popular cruise line” (¶ 3 Mission and History).
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This note was uploaded on 04/16/2008 for the course MKTG 305 taught by Professor Nelson during the Spring '08 term at CSU Chico.

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