DigitalMarketingPrimer FrescoPlay.txt - Digital Marketing...

Digital Marketing Primer Fresco Play
Q1.:
By reading through the customer reviews of a product on Amazon, a customer _______.
r.: Forms a perception of the product
Customer Perception develops ___________.
r.: All the options
The main objective of Digital Marketing is to ___________.
Q2.:
Paid Search Marketing is about bidding and buying relevant keywords.
In Google AdWords, which of the following factors is/are important for winning the
auction?
Customizing ads to people who have visited the site earlier is _______. Q3.:
Ads that play in the beginning, end or the mid of YouTube videos are _______.