Case Study 1.docx - Assignment Submitted By: Ahmad Niaz ...

School U.E.T Taxila
Course Title BUSINESS BSBHRM602
Uploaded By MateValorWallaby9
Pages 6

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Assignment Submitted By:Ahmad Niaz (Sap id –70110585)COMPANYCaseBuild-A-Bear:Build-A-MemoryQuestions for Discussion1.Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these threeconcepts. What are the implications of each on Build-A-Bear’sactions?2.In detail, describe all facets of Build-A-Bear’s product. Whatisbeing exchanged in a Build-A-Bear transaction?3.Which of the five marketing management concepts bestdescribes Build-A-Bear Workshop?4.Discuss in detail the value that Build-A-Bear creates for itscustomers.5. Is Build-A-Bear likely to be successful in continuing toBuild customer relationships? Why or why not?1.Give examples of needs, wants, and demands that Build-A- Bearcustomers demonstrate, differentiating each of these three concepts.What are the implications of each on Build-A-Bear’s actions?

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Term

Fall

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N/A

Tags

Marketing, Build A Bear Workshop, Build A Bear

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