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case-study-mon-marketing-quoc-te.pdf - UNIVERSITY OF...

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UNIVERSITY OF FINANCE - MARKETINGFACULTY OF MARKETINGINTERNATIONAL MARKETINGCASE-STUDY FROM CHAPTER 1 TO CHAPTER 16Lecture:MBA Ngo Minh TrangGroup:6No.MemberStudent’s code1Pham Quang Thuy17210016342Do Thanh Ngan17210006023Trinh Quoc Bao17210006554Phan Hoang Bao1721000654HCMC – October 2019
2CATEGORYCHAPTER 1.........................................................................................................................3CHAPTER 2.......................................................................................................................12CHAPTER 3.......................................................................................................................20CHAPTER 4.......................................................................................................................25CHAPTER 5.......................................................................................................................26CHAPTER 6.......................................................................................................................28CHAPTER 7.......................................................................................................................30CHAPTER 8.......................................................................................................................33CHAPTER 9.......................................................................................................................36CHAPTER 10.....................................................................................................................37CHAPTER 11.....................................................................................................................39CHAPTER 12.....................................................................................................................40CHAPTER 13.....................................................................................................................43CHAPTER 14.....................................................................................................................45CHAPTER 15.....................................................................................................................47CHAPTER 16.....................................................................................................................49
CHAPTER 11.How is Carrefour’s marketing mix kept consistent across market?
3

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Term
Fall
Professor
Minh Ngọc
Tags
Carrefour

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