MEDC 1010 Introduction to Mass Communications - final presentation

MEDC 1010 Introduction to Mass Communications - final presentation

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DRINK MORE, LIVE LONGER As senior fellas we understand your daily hassles. Drinking our water will make your life better and longer
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Bottle Label/Design The water will come in large 1 and a half liter bottles, and it will have marks along the side indicating the suggested quantity of water to drink by certain times of the day. The label will contain bright colors to draw attention and send a message of optimism. The bottle will be made out of recycled materials.
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Where I will sell Magic Aqua The main emphasis will be on small, local supermarkets. I will also approach nursing homes and centers for independent living about providing my product. It will also be sold in the larger chain stores, although not in such a large quantity to make it more exclusive.
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Advertising Strategy of Magic Aqua-Content I will advertise the product by describing the health benefits of drinking water and
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Unformatted text preview: show how my unique bottle design makes it easy to drink enough water. I will emphasize that this water is enhanced with vitamins and minerals specifcally to meet the needs oF elderly men. I will also promote the benefts For Future generations, like grandchildren, since the bottle is made in a green way. Advertising Strategy-Location I will publish commercials during the morning talk shows, as many elderly people watch these, and channels such as TV Land which play shows that aired in the good old days I will also put ads in the local newspapers, as the elderly tend to read newspapers and be involved in the local community. I will publish ads in men’s health magazines, as many elderly men are concerned about their health. Sources _L/Paha_L0510/Paha_L051000004/248998-g randfather-with-grandson.jpg...
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