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Pricing Strategy.docx - Pricing Strategy 1) First Year App...

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Pricing Strategy1)First YearApp will be a Freemium (Using the app will be free and then premium featureswould be like talking to a doctor for nutrition related advices)2)Second YearThe Subscription Model will be introduced and then the app can be used as afree software only for analyzing the food whilst all other features will be packagedinto separate subscription plans costing 49$ per month to 99$ per month whereincustomers will be offered individual nutrition experts who will providerecommendations tailor made to each.3)Third YearSubscription Model continues but the pricing will change maintaining currentplans and adding new ones hence price ranging from 49.99$ to 199$ per monthas personal fitness training support will be provided by leading industry experts.Promotion Strategya)Partner with the fitness initiatives in the UAE to generate Brand Awarenessb)Have stalls in any fitness exhibition that happensc)Tie up with restaurant that have a healthy option on their menud)

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Term
Fall
Professor
anand
Tags
Marketing, AdWords, AdSense, Click fraud

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