Handout6a_Consumer Behavior_2021F.pdf - Lecture Topic 6 Consumer Behavior Ch.5 MKTG 2501 Lecturer: Dr. Yin Mei NG Model of Consumer

Lecture Topic 6Consumer BehaviorCh.5MKTG 2501Lecturer: Dr. Yin Mei NG

Model of Consumer BehaviorEnvironmentalStimuliBuyerResponsesBuyer’sBlack Box

Model of Consumer BehaviorEnvironmentalStimulus•MarketingStimuli• Product• Price• Place• Promotion•EnvironmentalForces• Economic• Technological• Political• CulturalBuyerResponses• Buyingattitude andpreference• Purchasebehavior:what, when,where, andhow much thebuyer buys• BrandengagementsandrelationshipsBUYER’S BLACKBOX•Buyer’sdecisionprocess•Buyer’scharacteristics

Consumer Decision Process

Your Recent Purchase andYour Purchase Decision ProcessDiscussion:Tell us one of your recent purchases.Recall how you went through the purchase decisionprocess.

Discussion:

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Handout6a_Consumer Behavior_2021F.pdf - Lecture Topic 6...

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