ACCORE GROUP - ACCORE GROUP Keith AshanWeniton Umanga De...

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ACCORE GROUP Keith AshanWeniton Umanga De alwis Ralph
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Contents No table of contents entries found. Executive summery Accor group of companies world wide hospitality facilitie and accommodation provider.they owns a range of hotels and services to hospitality industry.They are the worlds leading hotel operator.Accor brand operates in 92 countries,4400 hotels and 530 000 rooms and under 180 000 employees across the world.their brand is devide in to two categories under international brand and regional brand and each categoriedevided into sub categories such as, luxury,upscale,midscale,andeconomi.(please refer APP1) For nearly 45 years ,across all the brands and regions their five core values drive them forward amoung the competitors.as they mentioned on the accore group company profile the five values wich drives their strategyies and development are Innovation is our trademark The spirit of conquest is our growth engine Performance is the key to our continued success Respect is basis of all our relationships Trust is the foundation of our management ( ) In this report we mainly describe and analysis the strategic performance and plan for the future sustainable growth of the company.internal and external envirnmentel impact and the resource analysis and swot analysis and recomondations as a conciderd all the negetives and positives of the copany and make a conclusion on behalf of the accor group pf companies. Company strategic vision. Accor group is worldwide hospitality operator in 92 counties. the group is now introducing hotels and boats a unique business model as an complete package owner,operator,and franchisor of budget to luxury hotels on all five continents.strateggies are effects the company from high medium to long term impacts to the business they have identified four major pillars for their strategic vision. A powerful marketing approach, withrevitalization of the economy, hotelactivities, and the Accor brand Unique operational expertise A value creating assets management Strategy that improves the group business performances A development strategy that aims to consolidate the group leadership in Europe and Latin America region
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Environmental Analysis Of any industry environment can be devided in to two main categories,operating environment and broad environment.operating environment mainly work out on the same industry level and th with the same competitors.this is industy specific relatet environment and broad environment runs through a range of aspects and matters it is broader and widely spread and can impact the business largly and effectively.as we mention earlier accor group maintain their operations on 92 countries and they have to delt with different environments to keep up to date with the performance and strategic developments.
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