reviewer.docx - Concepts of Marketing 1. Marketing must be...

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Concepts of Marketing1. Marketing must be Customer Oriented.2. Marketing must be Coordinated Activities3. Marketing must be able to achieve the Performance Target Goals and Objectives.Factors for Developing Marketing Concepts1. Capturing Marketing Insights2. Effective Financial Management System3. The Value of Human Resources4. The Production Process5. The Presence of CompetitorsTraditional concept marketing-is a marketing strategy a company uses to determine if it canproduce a viable product consumer want or need, whether the company can produce enoughproducts to fill the need, and the marketing method by which the need can be filled.Several Distinct Traditional Approaches:1.Production concept2.Marketing concept3.Sales concept4.Relationship concept/marketing5.Societal Marketing ConceptThe Goals of Marketing and their Social Effects1.Maximize the Consumption of Goods2.Maximize Consumer Satisfaction3.Maximize Choice of Goods or Service4.Maximize the Quality of LifeGoals of Marketing1. Focusing on customer wants and needs to distinguish products from competition2. Integrating all the organization’s activities to satisfy customer wants and needs3. Achieving the organization’s long-term goals by satisfying customer wants and needsGoals

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Term
Spring
Professor
NoProfessor
Tags
Marketing, Guerrilla marketing

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