SWOT analysis

SWOT analysis - A periodic analysis of internal and...

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A periodic analysis of internal and external factors that affect the role of a company in the marketplace is essential business practice. Advisors and consultants frequently construct what is called a “SWOT” analysis to visually represent these crucial areas. The internal factors of Strength (S) and Weaknesses (W) represent the positives and negatives associated with a business that deal directly with the business itself. The external factors of Opportunities (O) and Threats (T) represent the positives and negatives associated with what surrounds a business, such as the marketplace or competitors. It is important that a business be realistic and accurate in constructing this analysis so as to holistically include all factors that may affect the business. Further, the goal must extend beyond simply identifying the features that fall into each category; rather, a business must examine how the different factors play into each other and how that knowledge can be taken and adapted to create a modified business model. An internal weakness can often be construed as a lack of strength.
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SWOT analysis - A periodic analysis of internal and...

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