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Case Study: Petrie ElectronicsChapter 4Questions 3: What criteria are typically used to determine which new information systems projects to develop? What arguments might Bob Petroski make for developing the proposed customer loyalty system?There are multiple criteria which are typically considered when the decision to approve or deny a systems project for development. Typically organizations will look at such factors as: Value chain analysis – what are the effects of this project from a value add perspective, does the value add far outweigh the costs associated with the projectOrganizational benefits of the project- how does implementing this project help the bottom line metrics or KPI’s of the organization (i.e.-customer acquisition, customer retention, profit, etc.)Strategic Alignment – how well does this project serve the overall goals of the organization, whether they be long term or short term goalsResource requirement- in order to properly implement the project, how many resources and how much of their time does this project require? Are the needed resources available?Project Size/Duration – how many people are required to get the project done, and what is the timeline for implementing and finishing the project (or the time that these resources will be allocated to the project)Technical Difficulty/Risks – the difficulty level of the project often is a key indicator of if it will endon time and on budget, what are the risks of the project not going as planned, or what could be some of the potential adverse side effects of implementing the project.