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Unformatted text preview: for health and beauty products that have become a necessity in American culture, we have decided to incorporate this approach with the Nintendo Wii brand. By doing this, we will beg the question: “Everybody has a Wii…why don’t you?”. After six months, the Nintendo Wii still has consumers going crazy, with lines continuing to pile up outside stores with known availability. We think that by creating a sense of anxiety, we can target the remaining consumers by making them feel left out, deprived and in need of our revolutionary brand....
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This homework help was uploaded on 04/16/2008 for the course MK 312 taught by Professor Watson during the Summer '07 term at Quinnipiac.
- Summer '07